عنوان مقاله [English]
in this study, while examining the business of Iranian podcasts, by identifying the dimensions of business model analysis and identifying the main components related to each dimension, an image of each level is presented and as a result, conceptual modeling is done. Data analysis of interviews with podcast activists was performed using content analysis and coding by MAXQDA software, and the results showed that the concept of podcast business model has many potentials that have not yet been explored. The podcast industry in Iran does not generate much revenue because a large number of producers and activists in this industry produce podcasts for purposes other than revenue generation. According to the results of the study, a small number of podcasts that have made money in this field, often earn money through sponsorship and advertising. Most of the cost of a podcast is related to the host and the host, followed by some of the tasks outsourced by the podcast, such as poster design, voice editing, text writing, and management of podcast virtual network accounts. The main and most common revenue channel for podcasts is having a sponsor. It seems that the podcast industry in Iran needs credit management in the first place to be able to assess the perception of customers of the brand and improve the reputation of the podcast and maintain the loyalty of the audience and receive feedback from them. Gain fame and credibility to form a competitive market and generate revenue.