عنوان مقاله [English]
Information and communication technology has been effective in every aspect of society and has brought about many changes in the various ways we do our normal work. Digital communication tools surround almost all of our lives today. This widespread use of the Internet and digital tools is a unique business opportunity for business executives. Because reaching the target audience of businesses and consumers of products and services has never been so easy. The intertwining of people's lives with digital space has led to the emergence of a new and fascinating concept called "digital marketing". In this area where business and marketing are heading, digital marketing techniques and tools provide business owners with the best chance to compete, survive and even grow their business. Therefore, this great change in the world of business, the importance of digital marketing (digital marketing) or digital marketing, is increasing day by day. The main purpose of this research is to define the category of digital marketing and examine the impact of its tools on the success of businesses. Research Method The present study is a combination of descriptive, documentary, library and analytical methods that the final analysis of the content has been done by qualitative analysis.