عنوان مقاله [English]
Mobile softwares, one of the types of social media and is one of types of entertainment. And with offer services and based on their Applications that have preoccupied modern humans and have profound effects on on all aspects of aspects of human life- political, social, cultural, economic and security. One of the most important aspects which on it was effective, it is style of life. In fact, with the advent of social networking in Iranian society changed values, ideals and behavior or in other words lifestyle has changed. This change is necessary for scrutiny. Accordingly present study seeks to investigate the effects of mobile software (such as telegrams, Viber, etc.) on the lifestyle of women. On this basis to this review and scrutinize the study on 380 women living in the district 5 of Tehran that have been around 20 to 30 years old, were tested. The findings of this study were tested using spss software. Results of the findings indicate that With the increasing usage rate of mobile software, tends to recreation and entertainment, display feelings and interests, lack of charm and joy , lifestyle base on differences and conflict within the family. Also, with the increasing use of mobile social networking, network of relations are more varied and consumption of cultural goods is also increasing. In fact, a person with membership in a social network is placed in relation to others, This communication will introduce people with the fashion of home appliances, automobiles, food and clothing. Also results of the study indicated that is the amount of social relations based on the type of Mobile Applications. By analysis of one way ANOVA these two variables is significant, in fact, the average score of social relations those using game and entertainment software, equal to 01/8 and those who use the virtual network, was 2/10. Also within this network Facebook with maximum Relations (9/10 points) and Tiktak the least amount of social relations (9.7 score).