عنوان مقاله [English]
Ihe purpose of cinduvting this research is designing a model and explaining the press role in the sustainable development of the country that states the favorable managerial, structural, organizational and national model in the printed media in order to move forward the goals of social-economic, political and cultural sustainable development through highlighting a distinguished position for the press.
The style of research in this thesis is integrated and through applying the qualitative and qualitative research methods and theough using the techniques and instruments of interview and questioner.
The qualitative method starts by posint the sollowing questions: fundamentally is it possimle to implement the sustainable development goals ad plans in Iran?
And in this relevance, on the basis of which model can the press take what role and purpose in the sustainable development field?
In this research, the qualitative method has been implemented by applying the “in-depth interview technique” in order to answer the research questions with the presence of 17 statistical society peope, selected from among the jourmalisrs and the masters of communication sciences.
After analyzing the interviewees approaches by applying the analytic induction the obtained qualitative data got analyzed and based on each question the qualitative charts got set.
After that, the obtained qualitative data got analyzed through the quantitative method and by conducting the Survey method with a purposeful statistical society including the total counting of 93 people, from among the journalists of Keihan, Ettela’at, Qods and Hamshahri Newspapers by means of the descriptive and inferential methods.
In order to open question, the “SPSS software” got explooted.
This questioner got surveyed by 5 likert scale items.
In order that, the quesrioner quwstions contain the favorable features such as objevtivity, performance simplicity, interpretation simplicity, validity and reliability, the krumbach alpha method got ecploted.
Therefore”the Validity” got specified through surveying and analyzing qualitative and quantitative data of press role model on the country sustainable development, basically by emphasizing on the subjects of “God orientation”, “Quran orientation”, “being national” and “being native” of the model and also the mentioned validity got described through considering the effectiveness and sysle in volved it, including the social, cultural, economic, relational, political and psychological sysles as the infrastructures of the model.
This model, in addition to emphasizing on the implementation of the sustainable development goal and the millennium in Iran, also it explained the press role in the country in the training, informing, and awareness providing and creating the participation culture for the people.
In the domain of the city sustainable development, this model states the transformation of the simple press addressees such as residents of city margin region and city residents to the citizen of the civil society relying on the law and dominant over information related to the sustainable development.
In the domain of the villages, in addition to the comprehensive emphasis on the information circulation and training, thie model indicates to the principles of the sustainable development and thw oals of the millennium in the world program. Economic, social, cultural and politival sustainable development.