نوع مقاله: مقاله پژوهشی
نویسندگان
1 عضو هیات علمی دانشگاه امام صادق (ع)،
2 کارشناس ارشد ارتباطات
چکیده
کلیدواژهها
عنوان مقاله [English]
نویسندگان [English]
After designing the concept of a resistance economy and imparting it by the Supreme Leader of the Islamic Republic of Iran, various programs are being developed and broadcasted in the IRIB to promote and institutionalize the concepts of resistance economics. But the radio and television channels of the IRIB do not appear to follow an equal and coherent model as a strategy to promote the resistance economy, and programs are more likely to succeed in introducing a successful entrepreneur or to portray a knowledge-based company. we intend to design a suitable model for the production and broadcasting of radio programs in order to promote the resistance economy, by using the documents and policies of the resistance economy and the opinion of experts in the field of economics and media. Documents and other resources related to the field of resistance economy were studied through library and documentary study method and the findings were organized by thematic analysis method. Then, with 14 economists, sociologists, professors in the field of communication and media, Radio program planners and policymakers of the IRIB interviewed and the data from the interviews were coded and categorized. we arrived at a conceptual model that has two requirements: “Confidence-building and credit enhancement between the audience and the media and creating a Collaboration between them.” It also includes four processes: “Communicating and Understanding Public Opinion on Economic Issues, Education and training, measurement and assessment of the message and interaction with the surrounding environment to promote the concepts of resistance economy.”
کلیدواژهها [English]
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