عنوان مقاله [English]
Strategy analysis method or SWOT is for achieving to application of organization by recognition of internal weakness point and external opportunities and threats of organization. SWOT analysis is the method for drawing existed and desirable situation of organization. In this method according to recognition of weakness points, strength points, opportunity, threat, and kinds of organization environment present strength- opportunity, strength – threat, weakness – opportunity and weakness – threat application. By helping of assessment matrix of eternal factors (IFE) and assessment matrix of external factors (EFE), use from SPACE matrix for determination and assessment of organization situation and draw existed and desirable application by helping it. After determination of situation by QSPM matrix, perform assessment and preference of applications and select optimum application.
SWOT method is according is according to exploration – descriptive data collection (detection of fourfold principles and description of its dimensions in society) assessment – application (assessment of organization and environment and presentation of application for reinforcement and well-being) and composing research quantity- quality, in recognition of principles and dimensions by documents interview, qualitative narrative, priority, grading and accounting of priority of qualitative application. According to the future and drawing desired situation in future, this research is kind of future research. Analysis unit of the research includes different levels: small, middle, and huge. In the statistical society, the outstanding characteristic of society that are known as best-part is complete recognition of internal and external space of organization and surrounding to subject dimensions, the volume has not distinguished sample and sufficiency of sample volume distinguishes in research context. Desired proposed volume for data collection in the method is 60 to 70 people if do not use from census method, sampling method in SWOT depends on the subject and characteristic of statistical society, but mainly use of snowball sampling method or typical method until obtain theoretical saturation.